In class, I learned about SWOT analysis. Its Strengths, Weaknesses, Opportunities, and Threats. Strengths and weaknesses are internal factors. Opportunities and threats come from the external environment. SWOT analysis helps businesses understand their current situation and develop strategies for improvement.
After learning about SWOT analysis, I analyzed the variety store where I work part-time.
One of the biggest strengths of the store is the relationship between employees and customers. Because I often see and talk with regular customers., some of them remember my name and even tell me, "I came because you are working today." This made me realize that good customer service can make customers come back to the store. I think having a good relationship with customers is a big advantage because online shopping cannot provide that.
Another strength is that there are many kinds of products in the store. Because of this, many different customers come to shop.
However, I also found an important challenge. The store encourages customers to register for its official LINE account by offering a coupon. This is effective in attracting new registrations, but the coupon can only be used once. As a result, some customers block the store official account after using the coupon, because there is no reason for them to keep the account. Because of this, it is difficult to get repeat customers.
To solve this problem, I think the store should provide seasonal coupons or special offers on a regular basis. If customers receive benefits throughout the year, they may be more likely to keep following the account and visit the store again. This may make customers visit the store again and help increase sales.
Through this analysis, I learned that running a successful business is not only about increasing sales. It is also important to build strong relationships with customers. I also think about how to maintain those relationships over time. In the future, I want to improve my customer service skills. This experience helped me use what I learned in class at work.